The rise of digital and Internet technologies has led to some new developments in the printing industry from design to production and operation, and they will change the face of the printing industry in the future.

Most printing companies are upgrading their workflows and production strategies to meet changing market demands. In other words, any printing company that is unwilling to make these changes will face the danger of being eliminated by the market, as the competitive pressure from non-print media and online media is growing.

According to the School of Printing and Media at Rochester Institute of Technology, with the decline in the income of newspapers, magazines and journals, more and more new media will have an impact on print advertising, and the Internet will also play a role in the territory of traditional media. .

The following are some of the new trends that the printing industry has shown in its constant developments:

Digitization of workflow

One of the most important trends in the printing industry is the electronic control of documents and the complete control of the printing process by desktop publishing systems. The user's need for electronic transmission of images has made film almost disappear in the printing industry. The automated workflow currently used in the printing industry is able to connect customers, printing systems and service organizations like never before, thus facilitating the smooth production of print production.

Technical integration

Driven by technologies such as computer-to-plate, the printing industry is making strides toward full automation of workflow.

Many presses now achieve "hybrid" printing by integrating different production processes, as some jobs are not only very complex, but also have special coating or printing requirements. In addition, multimedia conversion from a document to various information dissemination and electronic publishing methods has become a new trend in the printing industry. Advances in digital technologies such as direct image offset presses and inkjet printers have made the cost of color printing more acceptable to consumers.

Demand change

In order to compete with digital printing, traditional offset printing is moving closer to short-run production. And as the entire industry shifts from a press or printer to a customer-centric shift, print production is constantly approaching product distribution points. A large number of printing orders have been transferred from printing companies to desktop printing systems or overseas printing companies.

to sum up

New trends in the new printing industry, such as workflow digitalization, technology integration and demand changes, have enabled many printing companies to increase their operational efficiency. However, due to the popularity of desktop publishing, some pre-printed businesses have gradually become obsolete. The implementation of the digital workflow further enhances the automation of print production and reduces the workload of the operator. Despite the obvious growth in online services, the printing industry is still performing strongly and is expected to achieve greater success in the future through the new strategy.